On November 11, this year’s HR & Tech Analysis will be released by me on the HR Digitalization Podcast, recorded this year together with Emira Blomberg and covering six different segments. This episode is often eagerly awaited, giving everyone the opportunity to understand how best to direct your activities and investments moving forward—whether you work in HR, as a consultant, or as a provider.
As in previous years, the content is fairly extensive:
Today, you’ll get a small taste in this newsletter as the column focuses on "The Business World in 2030 and Our Future Workplace"—a way to direct your thoughts forward and prepare for the future!
Already published:
Latest Episode: Successfully Integrating AI in Organizations.
Listen to the latest episode HERE.
Upcoming:
👉 Do you have episode requests for spring? Leave your suggestions here!
Sign up here: https://go.hrdigi.se/newsletter
In the year 2030, sustainability, talent needs, and digital transformation will be crucial to how we work and conduct business. Technology, data, and a strong focus on individual well-being have become central to a sustainable and profitable work environment.
The Impact of Sustainability Regulations in 2030
Over the last five years, sustainability reporting has tightened requirements to show responsibility not only for the environment but also for employees' health, development, equality, and inclusion. A healthy work environment, with a balance between work and private life, is now a given. Today’s employees expect transparency in the organization’s work and access to data that supports their career and personal development. Companies that have successfully built a culture where individuals have insight into and influence over their growth have strengthened their position in the competition for talent.
Digitalization & AI
Digitalization has fundamentally reshaped the work environment, with generative AI becoming an essential factor enabling new ways to analyze data and streamline workflows. Digital skills are now a must, an integral part of every employee’s toolkit. The skills gap has driven employers to invest in continuous learning so that every employee not only understands the technology but can also use it to drive innovation and evaluate its impact. Work roles have become flexible and dynamic—many jobs have been redefined and “de-composed” to match the right skills with the right tasks.
Talent
Despite technological advances, the fight for talent remains as intense as ever. Candidates continue to seek workplaces with strong values and an environment that supports both personal development and well-being. Flexibility, tailored roles, and a work culture that emphasizes transparency and ethical guidelines are essential to attracting and retaining top talent. Organizations that manage to offer these qualities have strengthened their productivity and engagement, which contributes to profitability.
A Work Life We Aspire To
By integrating sustainability for people, promoting digital competence, and creating strategies for flexible talent work, many companies have built workplaces where technology, transparency, and profitability align. In these environments, employees feel seen, engaged, and ready to contribute to the organization’s success in an ever-changing world.
A Utopia?
By 2030, we will have made great strides. Toward the goal.
The EU has a strong drive toward this work life, aided by various regulations. Tech, data, and AI will change our future forever, and it’s essential to stay in the driver’s seat. The expertise to make all these changes will still be in short supply. We will have shifted our view of talent supply to include everyone with the right skills.
😍 I look forward to 2030—do you?
I know many of you want to know where you can meet and listen to me. Here’s a summary:
🍀 Live and Digital on November 13: HR’s Role in Shaping the Business World of 2030: Tech, Data & Sustainability. HR Tech conference by Boussias Events
🍀 Webinar on November 14 at 4 pm: Lifting the Lid: Using Data to Drive HR Beyond Compliance at Pandora. Sign up here.
🍀 Wednesday Lunch in Stockholm: Next one on November 27. Sign-up on my LinkedIn page.
🍀 Every Friday on LinkedIn – Sound Event from 8:30 to 9:00 am: Friday Talk: HR, AI & Digitalization – with different themes. Always visible on my LinkedIn page. This week we meet Camilla Häggroth from the latest podcast episode.
🍀 Course starting November 19 (digital): HR 💜 tech & AI. Sign-up with HR Föreningen.
🍀 Course on February 5-6, 2025, in Stockholm: HR Tech & AI for HR Professionals.
The entire "Work Tech" sector has experienced low or no growth in recent years due to the economic downturn, rising interest rates, and reduced customer investments. We’ve not only seen decreased profitability but also companies forced to close as surviving in such a tough market has become impossible—particularly in the area of Recruitment Tech.
Now, the forecast for 2025 looks positive, even though improvements are expected to be gradual.
In the area of Mergers & Acquisitions, Venero Capital Advisors observes this trend:
Talentech has acquired the Swedish company Jobtip Group to strengthen its position in data-driven recruitment and advertising.
Jobtip Group specializes in recruitment marketing. With this acquisition, Talentech plans to combine its recruitment data and AI with Jobtip’s platform to offer new ways to reach the right candidates with greater precision. “Today, companies must think of recruitment as marketing if they want to reach the large portion of passive candidates. Recruitment marketing is a strategic and effective way to reach the right candidates where they are—and that is largely on social media,” says Ali Farshid, CEO of Jobtip Group.
Sweden solidifies its position as a global innovation leader, ranking among the top three countries in the Global Innovation Index 2024 for the seventeenth consecutive year. With a second-place position after Switzerland and ahead of the U.S., Singapore, and the UK, Sweden continues to show strength in research, development, and technological progress.
However, recent reports reveal a more complex picture of Sweden's technological landscape. The Global AI Index 2024 ranks Sweden 17th globally in AI development, indicating a significant gap between the country’s overall innovative capability and its specific progress within AI.
This discrepancy can be attributed to several factors, including an insufficient national AI strategy, limited targeted investments, and challenges in translating AI innovations into practical applications. Reports indicate that to strengthen its position in AI, Sweden needs to develop a more ambitious AI strategy, increase investments in digital infrastructure, and focus on attracting and retaining top AI talent. The Swedes and AI 2024 report also highlights the growing but uneven use of AI tools among the Swedish population, underscoring the need for broader educational efforts and strategies to reduce digital divides in society.
You can read more here!
Read more HERE.
You can read more HERE.
One of these myths is that AI removes the "human touch" from HR work.
Read more HERE.
In the last newsletter, I mentioned Swedish HR solutions that are complementing their offerings with more components, as HR increasingly demands comprehensive systems. Here is an international example, which has added HRIS to its performance solution.
Read more HERE.
Understanding and managing the digital work environment is crucial to creating a sustainable and healthy workplace. For a long time, we didn’t handle the digital work environment as we did the physical one, but this has changed. And the focus from the Swedish Work Environment Authority has increased.
Read more HERE.
This highlights the importance of investments in tech among several other areas. Read more HERE.
Many global players are included in this report, though very few are visible in Sweden. For now.
Recently, I attended HR Dagarna. Read more about my reflections from the event HERE!
Unfortunately, I couldn’t make it to Unleash in Paris. However, for your benefit, I found this column by my former colleague David Green 🇺🇦, who was the main stage host. Curious about the insights from the event? Read more HERE!
All upcoming events listed here have a tech focus in some form. Please let me know if I’ve missed any 🙏
November 12 - Stockholm - HR System Day 2024
Sweden's HR and personnel system providers gather to present their latest updates.
Read more about the event here --> HR System Day 2024 - Forum 4iT
February 20-21, 2025 - Stockholm - Techarenan Summit
Read more about the event here --> Techarenan 2025
March 4-5 - Amsterdam - HR Tech Europe
HR Tech Las Vegas comes to Europe for the second time 🌟
Read more about the event HERE.
The goal of the newsletter is to share news from the HR Tech market, covering digitalization and innovation in leadership and HR, and to also discuss episodes from the HR Digitalisation Podcast.
About the Author
My name is Anna Carlsson, and I’m a curious HR Tech analyst with over 20 years of experience at the intersection of business, people, and technology. I believe that technology is not a side activity in HR; digitalization is fundamental for creating a more people-centered workplace. My passion is leading the movement for the future of HR by creating it together with clients and colleagues, as well as educating and developing organizations and individuals.
I run HR Digi, which includes the HR Digitalisation Podcast, where I also serve as the podcast host. At HR Digi, we offer consulting, advisory services, education, and inspiration to create a modern digital organization.
I'm also one of the 2024 Top 100 HR Tech Influencers 👏🏻
👉 Book a digital coffee with me, and we can discuss how I can support you in your work.
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